The vehicle is a truck fabricated into
a full-size billboard. This traveling billboard is in constant movement,
covering the widest geographic area, including places where other
forms of advertising cannot reach. Our trucks travel throughout the
city taking your advertising directly to the people.
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BENEFITS
Visability & Impact
Your mobile billboard ad standing in at can be seen from up
to a half of a mile.
Precision Targeting
You choose the routes you want covered and the customers
you want targeted. Then we drive your mobile billboard ad 8
hours per day to these targeted areas.
Performance Tracking
Call from your mobile ad can be tracked with toll-free numbers
along with driver logs and GPS Tracking reports.
Flexibility
Your message can be changed easily and quickly at minimal
cost.
Cost Efficient
Compare Mobile Billboard Advertising cost to other advertising
mediums and you'll notice that mobile billboards cost the lowest
CPM (cost per thousand impressions.
USES FOR MOBILE BILLBOARDS
› New
Product Rollout
› Special Events
› Conventions
› Web Site Awareness
› Sporting Events
› College Events
› Retail Promotions
› Trade Shows
› Political Campaign
› Corporate Branding
› Public Announcements |
In July 2002, Outdoor Advertising Magazine reported that “studies
conducted by the Transportation Council of America (TCA) show that
mobile billboards have an impressive 97% recall rate, virtually unheard
of with most advertising mediums” and that “there is a
greater need by advertisers to more accurately target a message to
an increasingly mobile demographic target.”
Mobile billboards can bring any message or advertisement to hard-to-hit
locations and will deliver immediate, overwhelming and targeted
results. The great advantage to mobile billboards is that they are
invasively mobile and they garner unsurpassed attention. Take your
message to those areas where traditional billboards are unavailable
or simply not allowed. Advertise on mobile billboards at special
events like conventions, festivals, fairs and concerts. Reach people
during their drive to and from work, or reach the growing number
of pedestrians who choose the sidewalks over the highways.
With your message on a mobile billboard, you can focus your message
on specific markets. That means campaigns can be run in conjunction
with direct mail and with handouts supporting the direct mail, or
you can conduct product sampling from the vehicle. Campaigns can also
be run in conjunction with radio and television ads to increase your
coverage. Imagine the impact of your message when a driver hears your
commercial on drive-time radio and then sees your billboard on the
interstate, driving in the next lane.
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